The fact is that websites reside in the social space of web and all the rules of civics apply. It is imperative that your website is perceived as a contributor of some value for the web citizens. Social media marketing is an all-encompassing term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space.
Social media can relate to any type of media or content which is user generated, consumed, and or distributed by a user. Some popular social media tools are – RSS feeds, Bookmarking, Blogging, Video sharing, Photo sharing, article contribution, press release etc..
Why Social Media Marketing?
Social Media platforms like Facebook, LinkedIn, MySpace, and others provide your business with a launching pad to start a conversation within the potential customers. The key to SMM is the conversation which is initiated within the members of the social network. These self-sustaining conversations become a catalyst for viral marketing.
The experts of web strategy have coined another term for websites which are highly optimized from a social angle – Social media Optimization (SMO). Well, SMO is the process behind a good Social media marketing strategy. This can include anything -
• Bookmarking of the most compelling contents of your website
• Extremely interesting viral videos for YouTube and other Video sharing sites
• Submitting eye-catching slides on Slide Share
• Creation of SQUIDOO lenses
• Exchanging Blog links for Blog Rolls
Social Media Marketing Tactics:
Novus Solutions understands the changing nature of Web and its guidelines of acceptable content. We know that every product or service is unique and it takes completely unique approach for marketing it on the social networks. We help you by..
• Creating viral content for different social networks – YouTube, Flickr, Article Submission sites, Slide Share etc.
• Building custom applications and widgets for Facebook, MySpace, etc.
• Create perfect strategy for Blog marketing, RSS marketing and Widget Marketing
• Participate in relevant forum discussions and Q & A groups
• Create and submit Podcasts to different Podcast directories